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What’s Your Personal Brand?

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Created on Friday, 01 June 2012 06:51
Written by Rev. Denise Cordova

I recently attended an event and one of the panelists mentioned having a "personal brand." I had heard of corporate brands such as "God is Still Speaking" for the United Church of Christ, but not a personal brand.

I began wondering what my personal brand is and what do people think of when they see me? Is my personal brand "grumpy?" How about "judgmental?" Maybe "complainer?" What about "self-condemner?" What is your personal brand?

As people of God, I believe our personal brands should be representative of the nature of God. The author of 2 Corinthians 2:22 writes that God "set his seal of ownership on us and put his Spirit in our hearts..." (NIV). What brand could represent God's seal upon us? Love? Grace? Forgiveness? Hope? Integrity? When people see us walking toward them, what do they see? Are we smiling? Are we frowning? What is our body language saying? Do we hold conversations with people that edify or exhaust?

Our personal brands are important in our lives and the lives of those we come into contact with. If we follow the command to "make disciples of all nations" (Matthew 28:19), then our personal brands should be interwoven with the One who put a seal upon us. Perhaps if we start creating our personal brands by initiating a closer relationship with God, we will effect a corporate change within the communities we inhabit.

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            I recently attended an event and one of the panelists mentioned having a “personal brand.”  I had heard of corporate brands such as “God is Still Speaking” for the United Church of Christ, but not a personal brand. 

            I began wondering what my personal brand is and what do people think of when they see me?  Is my personal brand “grumpy?”  How about “judgmental?”  Maybe “complainer?”  What about “self-condemner?”  What is your personal brand? 

            As people of God, I believe our personal brands should be representative of the nature of God.  The author of 2 Corinthians 2:22 writes that God “set his seal of ownership on us and put his Spirit in our hearts…” (NIV).  What brand could represent God’s seal upon us?  Love?  Grace?  Forgiveness?  Hope?  Integrity?  When people see us walking toward them, what do they see?  Are we smiling?  Are we frowning?  What is our body language saying?  Do we hold conversations with people that edify or exhaust?

            Our personal brands are important in our lives and the lives of those we come into contact with.  If we follow the command to “make disciples of all nations” (Matthew 28:19), then our personal brands should be interwoven with the One who put a seal upon us.  Perhaps if we start creating our personal brands by initiating a closer relationship with God, we will effect a corporate change within the communities we inhabit.

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